after-sales service

Mktg
customer support following the purchase of a product or service. In some cases, after-sales service can be almost as important as the initial purchase. The manufacturer, retailer, or service provider determines what is included in any warranty (or guarantee) package. This will include the duration of the warranty—traditionally one year from the date of purchase, but increasingly two or more years—maintenance and/or replacement policy, items included/excluded, labor costs, and speed of response. In the case of a service provider, after-sales service might include additional top-up training or helpdesk availability. Of equal importance is the customer’s perception of the degree of willingness with which a supplier deals with a question or complaint, speed of response, and action taken.

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  • after-sales service — after sales services N VAR A company s after sales service is all the help and information that it provides to customers after they have bought a particular product. [BUSINESS] ...a local retailer who offers a good after sales service... They are …   English dictionary

  • after-sales service — ˌafter ˌsales ˈservice 7 [after sales service] noun uncountable the fact of providing help to customers after they have bought a product, usually involving doing repairs that are needed or giving advice on how to use the product …   Useful english dictionary

  • after-sales service — ➔ service1 …   Financial and business terms

  • After-Sales-Service — Af|ter Sales Ser|vice 〈[ sɛılzsœ:vıs] m.; ; unz.〉 Kundenbetreuung nach dem Einkauf ● After Sales Service für Mobiltelefone [<engl. after „nach“ + sale „verkaufen“ + Service2] …   Universal-Lexikon

  • After-Sales-Service — Af|ter Sales Ser|vice 〈[ sɛılzsœ:vıs] m.; Gen.: ; Pl.: unz.〉 Kundenbetreuung nach dem Einkauf; After Sales Service für Mobiltelefone [Etym.: <engl. after »nach« + sale »verkaufen« + Service2] …   Lexikalische Deutsches Wörterbuch

  • after-sales service — Maintenance of products by the manufacturers or their agents after purchase. This often takes the form of a guarantee (see warranty), which is effective for a stated period during which the service is free in respect of both parts and labour,… …   Big dictionary of business and management

  • After-Sales-Service — technische und kaufmännische Dienstleistungen nach dem Kauf (⇡ Kundendienst), z.B. Schulung des Bedienungspersonals, Wartungs und Reparaturdienste, Managementleistungen. Von großer Bedeutung für die Angebotsdifferenzierung (Qualitätswettbewerb)… …   Lexikon der Economics

  • after-sales service — /ˌaftə seɪlz ˈsɜvəs/ (say .ahftuh saylz servuhs) noun the service given by a company after the sale of goods, especially during the period of warranty …   Australian English dictionary

  • after-sales service — /ˌɑ:ftə seɪlz sɜ:vɪs/ noun a service of a machine carried out by the seller for some time after the machine has been bought …   Marketing dictionary in english

  • After sales service — Послепродажное обслуживание …   Краткий толковый словарь по полиграфии

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